There are four basic facial shapes: round, oval, square and heart-shaped which you want to complement, not overemphasize.
Round
wear triangular, winged or oval earrings that fit close to the face without following the line of the ear too closely
complement a round face by contrasting the basic shape with lots of other interesting angles
loops draw the attention down and when combined with a small geometric shape attached to the lobe, lengthen the face
Oval
can wear all shapes but triangular shapes are most attractive
not too long dangling earrings;
earrings which are round at the base and taper upwards around the rim of the ear
avoid very tiny earrings; larger ones fill out the shadows from the high cheekbones;
Square
this facial type needs a little softening, not accenting. Use marquise or oval-shaped earrings to draw the attention up or down to emphasize length
long or dangling earrings are acceptable as long as they are not too thick
round earrings are a poor choice
Heart
prefer round shapes which balance against the pointedness of the chin;
avoid long, narrow earrings
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